As a former CMO, I often consult with small business owners and startup founders regarding their marketing strategies. Usually these conversations start with the question, “Do I really need to invest in marketing?” It’s a valid query; startups are often short-staffed and have a laundry list of important tasks. The short answer, however? Yes!
It may seem like an extra step that takes time, funds, and focus away from your sales funnel, but a marketing strategy will help amplify your message and increase sales. However, that doesn’t mean your startup should market itself the same way a large corporation would. You don’t need millions of dollars or a large team to build an effective strategy.
Here are some marketing tips I’ve developed in my own career.
Article Compliments of: http://fortune.com/